Guaraná Blog (5)

Mobile Commerce (MCommerce) 101: What is MCommerce & How Does it Work

January 24, 2023

MCommerce is like ecommerce, except more specific. It is the act of purchasing or selling of goods and services through mobile devices like smartphones, tablets, or even smartwatches. It works when businesses target mobile device users with optimized websites,

Blog

Launching A Mobile App: The Complete Marketing Guide

January 9, 2023

At the end of 2010, 300,000 mobile applications had been developed. By the end of 2011, the millionth application had launched. That’s a 233% boom in publication in just 12 months as millions of new mobile device users sought greater app variety and competition

Blog

Your Guide to Mobile Marketing: What is Mobile Marketing & Why is it Important?

December 27, 2022

Marketing mediums evolve with time and technology. Whereas early marketing strategies involved fliers, newspapers, and billboards, they later expanded to televisions and radios. With the proliferation of Internet connectivity and smartphones, mobile devices are

Blog

The Importance of App Security for Developers & Businesses

December 12, 2022

The COVID-19 pandemic had a significant impact on how people engage with technology. Spending more time indoors because of social distancing protocols, more users used mobile apps to work, consume entertainment, or complete other tasks such as ordering grocerie

Blog

How to Measure User Retention in an App

November 29, 2022

It’s not uncommon for clients to invest anywhere from thousands to hundreds of thousands of dollars in developing their apps. They typically also invest their time, research, and aspirations in the project. As such, a mobile app should have every chance to succ

Blog

How Much Does It Cost to Build the MVP of an App?

November 22, 2022

You have an excellent idea for a killer app for your startup or enterprise. You have also found a reputable iOS and Android mobile app developer and have secured some funds. Going through the list of potential features for your app, you realize that your final

Blog

Your Guide to Flutter vs. React Native: Why Is Flutter Taking Over React Native?

October 31, 2022

You don’t have to look beyond the Flutter vs React Native debate to realize that competition can be healthy in mobile app development — driving creativity, productivity, and innovation. Both Flutter and React Native are powerful and exciting advanced frameworks

Blog

Why Native Development Brings More Durability to Your App

October 24, 2022

It’s no secret that global smartphone penetration is rising rapidly. Billions of people already use mobile devices to conveniently complete various complex tasks, and more will join them in the future. As the user base grows, so does the demand for smartphone a

Blog

What’s The Best Language for App Development? — It Depends

October 13, 2022

With several programming languages to choose from, such as Java, JavaScript, Swift, Objective-C, and Kotlin, many clients wonder what’s the best language for app development. The answer isn’t as straightforward as you may think.

Blog

Web App Vs. Mobile App: What’s The Difference & Which is Right for You?

October 3, 2022

An increasing number of startups, enterprises, and other companies are developing apps because they realize that more users are utilizing software to consume information and entertainment and access data and services in the modern age.

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Our values

Partners - not providers

Guaraná will act as your partner and advisor throughout the whole process. Our app development process is tailored to be collaborative and we truly embrace each one of our projects. Being a well rounded and skilled team makes us a great long-term partner for both startups and established companies.